by admin | Apr 25, 2025 | blog
No one could blame you if you’re feeling completely bamboozled about legal marketing copy. Since the launch of ChatGPT in late 2022 and Google AI Overviews in March 2024, the advice around how to draft online articles and landing pages has become increasingly erratic...
by admin | Feb 24, 2025 | blog
Welcome! What a gorgeous February we are having! The lanes are dotted with snowdrops and the daffodils are ready to burst out. In two days time we are moving back into our cottage following nine months of living in the house of a wonderful neighbour. Renovation works...
by admin | Jun 11, 2024 | blog
Those of you of a certain age may remember when Yahoo dominated internet searches. It started as an Internet directory that became the top navigational tool among people adopting the Web as an informational resource. There was nothing like it and, somehow, Yahoo...
by admin | Apr 13, 2021 | blog
A recent article in ‘The Drum’ by Hit Search raised an interesting question; “How digitally effective is the UK’s legal sector in 2021?” This is an important question, not least because the pandemic has highlighted how some law firms reliant on more traditional...
by admin | Jan 8, 2019 | blog
In part two of our blog series about starting a new blog for your law firm, we dealt with the often-overlooked concept of ‘tone of voice’. We established that carefully crafting your firm’s tone of voice ensures consistency across the content read by your...
