by Corinne McKenna | Feb 22, 2024 | blog
Large language models (LLMs) such as ChatGPT have been with us for over a year now. For legal copywriters and content marketing specialists, the fear of LLMs putting us out of business has mostly disappeared. For specialist writing such as law, it is obvious to those...
by Corinne McKenna | Oct 5, 2022 | blog
One of the most famous legal trials in the history of humanity probably never happened. And even if it did, Jesus of Nazareth would not have had the benefit of a full legal team consisting of solicitors, barristers, and KCs. This is despite the fact that he was facing...
by Corinne McKenna | Nov 16, 2020 | blog
Terence Mauri, an artificial intelligence (AI) expert and self-described “global disruption thinker” claimed last month that robot judges would be commonplace in UK courts within the next 50 years. Legal Cheek reported: “In a legal setting, AI will usher in a...
by Corinne McKenna | Nov 3, 2019 | blog
If you work in a creative profession you have to get used to dealing with feedback. And one thing is for certain; you will only remember the negative comments. The rare moments you receive praise for your work will flit from your memory within...
by Corinne McKenna | Mar 25, 2019 | blog
What do you think of when someone says the word ‘brand’ to you? Coke, McDonald’s, Prada, Estee Lauder, Kim Kardashian, Madonna? Although these companies/people have created iconic brands that even pre-schoolers can recognise, when it comes to PR and...
