by Corinne McKenna | Jun 21, 2015 | blog
Recently a client showed me a comparison of two different law firm websites – one was written with emotional language such as ‘we understand’, ’empathy’ and ‘sensitivity’ woven into the content, and the other was composed in a...
by Corinne McKenna | Nov 13, 2014 | blog
Hello again. Sorry about the long gap between posts. I have committed the classic sin of not updating my blog for a couple of months. My excuse is, you guessed it….I have been too busy. But the truth is I really have. Been too busy that is. It seems that...
by Corinne McKenna | Sep 2, 2014 | blog
Below is an interview with The Legal Copywriting Company’s Founder and Director, Corinne McKenna. What Inspired You to Become a Legal Copywriter? I have always loved writing and I am a voracious reader. When I came to the UK in 2011 I was a stay at home Mum for...
by Corinne McKenna | Aug 5, 2014 | blog
Finally, a Copywriter Just For Legal Professionals Due to the rapid growth in business McKenna Legal Copywriting has formed as a limited company and is now trading as The Legal Copywriting Company. Founded in January 2014, The Legal Copywriting Company is one of the...
by Corinne McKenna | Jun 30, 2014 | blog
Despite telling my clients that they need to blog at least once a week to improve and retain their rankings on Google, I have not posted anything on my own blog for nearly a month. Why have I not followed my own advice? Look below. Ok, I’m kidding, it is not...
