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Creating Your Brand – Is Your Legal Content Targeting Your ‘Other’ Clients?

by Corinne McKenna | May 22, 2014 | blog

Anyone who has a vague idea about SEO knows that at the moment content is king.  Since the Panda and Penguin algorithm updates, website builders and business owners have had to invest heavily in creating high-quality, informative content for their customers in order...

Your Copywriter Should Become Your Law Firm’s Voice – Make Them Legal

by Corinne McKenna | May 11, 2014 | blog

There are many fantastically talented copywriters around the world.  Some have many years’ experience and can easily clear a six-figure income year on year.  So what is so special about hiring a legal copywriter to write legal content?  Surely any good...

Tricks Designed To Make Your Legal Blogs Engage The Average Reader

by Corinne McKenna | Apr 24, 2014 | blog

Around 80% of my work is writing regular blogs for law firms.  I am usually engaged by a firm to write one or two blogs per week, and it takes around four hours to research and create a 600-800 word post.  As you can imagine, most law firms to not have someone...

Life Beyond Facebook and Twitter….Law Firms Need To Embrace Google+

by Corinne McKenna | Apr 4, 2014 | blog

Google+ is a fantastic, free way to increase your SEO (search engine optimisation) and click-through rates, expand your presence on Google and make your law firm’s website stand out from the crowd.  Unfortunately, the legal profession has yet to fully embrace...

Why Law Firms Should Outsource Their Blog/Article Writing

by Corinne McKenna | Mar 29, 2014 | blog

Having excellent written communication skills is something most legal professionals are very proud of.  Much of the work a lawyer does involves writing, whether it be briefs, opinions or letters to clients.  So why should a law professional, who is likely to be a...
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