by Corinne McKenna | Feb 15, 2014 | blog
The humble brochure. It is so easy to think “why bother” in the age of websites, social media and content marketing. Why spend money on a printed brochure when you have all the information your clients need on your website? Well a brochure is still a...
by Corinne McKenna | Feb 9, 2014 | blog
How are you using your law firm’s website? Do you simply see it as a place clients visit in order to obtain telephone numbers and email addresses? Or do you treat it as your 24/7 shop window by filling it choc-full of relevant, useful content designed to help...
by Corinne McKenna | Feb 2, 2014 | blog
Facebook, Twitter, Google Plus, Pinterest, Reddit, LinkedIn….there is so many social media platforms available these days it can be hard to know which one can best serve your legal firm’s content marketing strategy. But like it or not social media is now...
by Corinne McKenna | Jan 26, 2014 | blog
In 2014 content marketing will be key to promoting your firm to your clients. A full 90% of consumers find custom content useful and 78% believe that organisations providing custom content are interested in building good relationships with them (see more interesting...
by Corinne McKenna | Jan 21, 2014 | blog
So you have set up your law firm’s website. It has well written content for your clients, it is optimised for the search engines and it reflects the right image for of firm. Now you can just carry on with business and just update the website when you have a...