Google’s AI Overview – what does this mean for the future of your law firm’s marketing strategy?
Those of you of a certain age may remember when Yahoo dominated internet searches. It started as an Internet directory that became the top navigational tool among people adopting the Web as an informational resource. There was nothing like it and, somehow, Yahoo...
Can You Trust AI Detectors?
Large language models (LLMs) such as ChatGPT have been with us for over a year now. For legal copywriters and content marketing specialists, the fear of LLMs putting us out of business has mostly disappeared. For specialist writing such as law, it is obvious to those...
What Really Happened At The Trial Of Jesus?
One of the most famous legal trials in the history of humanity probably never happened. And even if it did, Jesus of Nazareth would not have had the benefit of a full legal team consisting of solicitors, barristers, and KCs. This is despite the fact that he was facing...
Is Your Law Firm “Digitally Effective”?
A recent article in ‘The Drum’ by Hit Search raised an interesting question; “How digitally effective is the UK’s legal sector in 2021?” This is an important question, not least because the pandemic has highlighted how some law firms reliant on more traditional...
Could Robot Judges Eliminate Judicial Bias?
Terence Mauri, an artificial intelligence (AI) expert and self-described “global disruption thinker” claimed last month that robot judges would be commonplace in UK courts within the next 50 years. Legal Cheek reported: “In a legal setting, AI will usher in a...
A Writer’s Guide To Dealing With Negative Feedback
If you work in a creative profession you have to get used to dealing with feedback. And one thing is for certain; you will only remember the negative comments. The rare moments you receive praise for your work will flit from your memory within...