by Corinne McKenna | Jul 5, 2015 | blog
Do you want a cost-effective, simple way to connect with your existing and prospective clients on a totally different level? Using a method that will make you stand out from the crowd of other law firms diligently blogging away? Then consider turning some of your...
by admin | Apr 25, 2025 | blog
No one could blame you if you’re feeling completely bamboozled about legal marketing copy. Since the launch of ChatGPT in late 2022 and Google AI Overviews in March 2024, the advice around how to draft online articles and landing pages has become increasingly erratic...
by Corinne McKenna | Mar 19, 2025 | blog
Law firms and Barristers’ Chambers are tremendously good clients for Digital Marketing Agencies and SEO specialists. They often require extensive guidance, making it satisfying work. Also, after almost 30 years of working in the legal industry, I can say, as a...
by admin | Feb 24, 2025 | blog
Welcome! What a gorgeous February we are having! The lanes are dotted with snowdrops and the daffodils are ready to burst out. In two days time we are moving back into our cottage following nine months of living in the house of a wonderful neighbour. Renovation works...
by admin | Jun 11, 2024 | blog
Those of you of a certain age may remember when Yahoo dominated internet searches. It started as an Internet directory that became the top navigational tool among people adopting the Web as an informational resource. There was nothing like it and, somehow, Yahoo...
by Corinne McKenna | Feb 22, 2024 | blog
Large language models (LLMs) such as ChatGPT have been with us for over a year now. For legal copywriters and content marketing specialists, the fear of LLMs putting us out of business has mostly disappeared. For specialist writing such as law, it is obvious to those...
by Corinne McKenna | Oct 5, 2022 | blog
One of the most famous legal trials in the history of humanity probably never happened. And even if it did, Jesus of Nazareth would not have had the benefit of a full legal team consisting of solicitors, barristers, and KCs. This is despite the fact that he was facing...
by admin | Apr 13, 2021 | blog
A recent article in ‘The Drum’ by Hit Search raised an interesting question; “How digitally effective is the UK’s legal sector in 2021?” This is an important question, not least because the pandemic has highlighted how some law firms reliant on more traditional...
by Corinne McKenna | Nov 16, 2020 | blog
Terence Mauri, an artificial intelligence (AI) expert and self-described “global disruption thinker” claimed last month that robot judges would be commonplace in UK courts within the next 50 years. Legal Cheek reported: “In a legal setting, AI will usher in a...
by Corinne McKenna | Nov 3, 2019 | blog
If you work in a creative profession you have to get used to dealing with feedback. And one thing is for certain; you will only remember the negative comments. The rare moments you receive praise for your work will flit from your memory within...
by Corinne McKenna | Mar 25, 2019 | blog
What do you think of when someone says the word ‘brand’ to you? Coke, McDonald’s, Prada, Estee Lauder, Kim Kardashian, Madonna? Although these companies/people have created iconic brands that even pre-schoolers can recognise, when it comes to PR and...
