How A Legal Content Writer Can Help Digital Marketing Firms Attract Top Clients
Law firms and Barristers' Chambers are tremendously good clients for Digital Marketing Agencies and SEO specialists. They often require extensive guidance, making it satisfying work. Also, after almost 30 years of working in the legal industry, I can say, as a general...
Newletter February 2025: EEAT, Author Bios, AI Content Warning: EEAT, Author Bios, AI Content Warning
Welcome! What a gorgeous February we are having! The lanes are dotted with snowdrops and the daffodils are ready to burst out. In two days time we are moving back into our cottage following nine months of living in the house of a wonderful neighbour. Renovation works...
Google’s AI Overview – what does this mean for the future of your law firm’s marketing strategy?
Those of you of a certain age may remember when Yahoo dominated internet searches. It started as an Internet directory that became the top navigational tool among people adopting the Web as an informational resource. There was nothing like it and, somehow, Yahoo...
Can You Trust AI Detectors?
Large language models (LLMs) such as ChatGPT have been with us for over a year now. For legal copywriters and content marketing specialists, the fear of LLMs putting us out of business has mostly disappeared. For specialist writing such as law, it is obvious to those...
What Really Happened At The Trial Of Jesus?
One of the most famous legal trials in the history of humanity probably never happened. And even if it did, Jesus of Nazareth would not have had the benefit of a full legal team consisting of solicitors, barristers, and KCs. This is despite the fact that he was facing...
Is Your Law Firm “Digitally Effective”?
A recent article in ‘The Drum’ by Hit Search raised an interesting question; “How digitally effective is the UK’s legal sector in 2021?” This is an important question, not least because the pandemic has highlighted how some law firms reliant on more traditional...