by admin | Jan 8, 2019 | blog
In part two of our blog series about starting a new blog for your law firm, we dealt with the often-overlooked concept of ‘tone of voice’. We established that carefully crafting your firm’s tone of voice ensures consistency across the content read by your...
by admin | Nov 9, 2018 | blog, Law Firm SEO
A Step By Step Guide To Starting A Legal Blog Part 2 – Creating Your Tone Of Voice Welcome back to our series on how to create a thought-provoking legal blog (a series of blogs that is, not just one or two and then it is forgotten about) that people will actually...
by admin | Oct 25, 2018 | blog
A Step By Step Guide To Starting A Legal Blog: Part 1 – Why Have A Blog On Your Law Firm’s Website? Part 1 – Why Have A Blog On Your Law Firm’s Website? Most people are now aware of content marketing and the part that an engaging, regularly updated blog plays in a...
by Paul McKenna | Oct 12, 2018 | blog, Law Firm SEO
Most of the law firms who engage our services are struggling with low, flat, or declining website traffic, resulting in fewer client instructions. And understandably, they are often confused or unsure of the underlying problem, and the best course of action. In...
by Paul McKenna | Oct 9, 2018 | blog
Is Your Law Firm’s Website Ready For Google In 2019? ‘Nothing is certain in life but death and taxes’, and to that we really should add Google search engine algorithm changes. According to some authoritative sources, Google’s algorithm changes an astonishing...
by Corinne McKenna | Jun 16, 2018 | blog
I have always loved fiction books that provide a social commentary on the values and standards of the time they are set in and illustrate the ways in which these can be rebelled against. Scarlett O’Hara, Lizzie Bennet, Jo March, Cora Seaborne; these...
by Corinne McKenna | Jun 12, 2018 | blog
When I was a young sales rep working for LexisNexis, I would spend a lot of time in the waiting rooms of law firms. As someone who becomes very antsy if I do not have something to read at all times (which is why my favourite app is Flipboard), I would...
by Corinne McKenna | Aug 31, 2017 | blog
My family and I have been fortunate enough to spend the past six weeks in Dijon, France. Spending a summer exploring the hidden nooks of an almost untouched old town, mercifully spared any damage in both World Wars, and travelling through gorgeous Burgundy has...
by Paul McKenna | May 11, 2017 | blog
Welcome to the first of a series of articles focused on the power of PR for law firms. In this blog, we will take a surface-level look at the very basics, before delving down deeper over the coming months. PR at its very core is about how an individual or business...
by Corinne McKenna | Jan 13, 2017 | blog
I love business. Whenever a lawyer gives me a meaty business law blog to write, on a topic such as M&As and corporate governance, I get very excited. I also love being around passionate, engaged people who have enough gumption (one of my favourite words, thanks...
