How Henry VII Created One Of The World’s First Brands
What do you think of when someone says the word ‘brand’ to you? Coke, McDonald’s, Prada, Estee Lauder, Kim Kardashian, Madonna? Although these companies/people have created iconic brands that even pre-schoolers can recognise, when it comes to PR and...
Part 3 – Coming Up With Legal Blog Ideas
In part two of our blog series about starting a new blog for your law firm, we dealt with the often-overlooked concept of ‘tone of voice’. We established that carefully crafting your firm’s tone of voice ensures consistency across the content read by your...
A Step By Step Guide To Starting A Legal Blog – Part 2
Part 2 – Creating Your Tone Of Voice Welcome back to our series on how to create a thought-provoking legal blog (a series of blogs that is, not just one or two and then it is forgotten about) that people will actually read. In this article, I am going to talk...
A Step By Step Guide To Starting A Legal Blog
A Step By Step Guide To Starting A Legal Blog: Part 1 – Why Have A Blog On Your Law Firm’s Website? Part 1 – Why Have A Blog On Your Law Firm’s Website? Most people are now aware of content marketing and the part that an engaging, regularly updated blog plays in a...
5 Reasons Your Law Firm’s Website Is Not Getting Traffic
Most of the law firms who engage our services are struggling with low, flat, or declining website traffic, resulting in fewer client instructions. And understandably, they are often confused or unsure of the underlying problem, and the best course of action. In...
Is Your Law Firm’s Website Content Ready For Google In 2019?
Is Your Law Firm’s Website Ready For Google In 2019? 'Nothing is certain in life but death and taxes’, and to that we really should add Google search engine algorithm changes. According to some authoritative sources, Google’s algorithm changes an astonishing 500...