by Corinne McKenna | Jan 12, 2017 | blog
Happy New Year to you! You would think as a professional legal copywriter who is constantly pushing the virtues of blogging, not only to my clients but my friends who own businesses as well, that I would be faultlessly consistent with my own blog. Nope! I am...
by admin | Jun 14, 2016 | blog
In our last series of blogs, we looked at how “content is king” in the world of SEO, and how your law firm can maximise this to greatest effect. In today’s blog we are delving into tomorrow’s world, which it transpires, has already arrived in the form of Google’s...
by Corinne McKenna | Apr 23, 2016 | blog
When you come to designing your law firm’s website, there are many aspects you need to take into consideration. One of the most important will be your landing pages. These are the pages that Google will use to link a search to your website. It’s important for you to...
by Paul McKenna | Apr 13, 2016 | blog
In the current era of Google (and we shouldn’t forget Bing), any legal business that appears first, or close to first in search results when searched for are likely to have a considerable advantage over those that do not. But what if your webpage is not achieving...
by admin | Apr 6, 2016 | blog
As a law firm there is really no better marketing way of getting your company name in the public domain than appearing in a Google search result page. As most people know however, this is only useful to you if your services are shown on the first page of results. It...
by Paul McKenna | Feb 23, 2016 | blog
BIG DATA! Most people have heard of the trend towards “Big Data” but there seems to be little understanding of what it is. At it’s core is making sense of large and often disperate databases, to see completely new patterns that never existing before....
by Corinne McKenna | Jan 23, 2016 | blog
How To Write Legal Web Pages That Land Clients When writing a page for your law firm’s website, you should do so with one goal in mind – to entice a potential client to pick up the phone and make an appointment with one of your fee-earners. Sounds...
by Corinne McKenna | Sep 24, 2015 | blog
Most people now know that stuffing keywords into web pages to achieve higher rankings in Google is about as effective as spitting into the ocean. The practice of Keyword stuffing is likely to see your law firm’s website drop in rankings, due to the penalties...
by Corinne McKenna | Jul 5, 2015 | blog
Do you want a cost-effective, simple way to connect with your existing and prospective clients on a totally different level? Using a method that will make you stand out from the crowd of other law firms diligently blogging away? Then consider turning some of your...
by Corinne McKenna | Jun 21, 2015 | blog
Recently a client showed me a comparison of two different law firm websites – one was written with emotional language such as ‘we understand’, ’empathy’ and ‘sensitivity’ woven into the content, and the other was composed in a...
