Artificial Intelligence is going to change the world of SEO – What you need to know
In our last series of blogs, we looked at how “content is king” in the world of SEO, and how your law firm can maximise this to greatest effect. In today’s blog we are delving into tomorrow’s world, which it transpires, has already arrived in the form of Google’s...
How to Create Great Landing Pages for Your Law Firm’s Website
When you come to designing your law firm’s website, there are many aspects you need to take into consideration. One of the most important will be your landing pages. These are the pages that Google will use to link a search to your website. It’s important for you to...
Using Keywords to Boost your Law Firm’s Search Engine Ranking
In the current era of Google (and we shouldn’t forget Bing), any legal business that appears first, or close to first in search results when searched for are likely to have a considerable advantage over those that do not. But what if your webpage is not achieving...
How to ensure your law firm reaches the first page of a Google search
As a law firm there is really no better marketing way of getting your company name in the public domain than appearing in a Google search result page. As most people know however, this is only useful to you if your services are shown on the first page of results. It...
Big Data – what it means for law firms
BIG DATA! Most people have heard of the trend towards "Big Data" but there seems to be little understanding of what it is. At it's core is making sense of large and often disperate databases, to see completely new patterns that never existing before. Take for example...
How To Write Legal Web Pages That Land Clients
How To Write Legal Web Pages That Land Clients When writing a page for your law firm's website, you should do so with one goal in mind - to entice a potential client to pick up the phone and make an appointment with one of your fee-earners. Sounds...