by Paul McKenna | Apr 17, 2015 | blog
As most people will know by now, from April 21st, Google will release into the wild its new search results algorithm which will reward sites that are deemed mobile friendly, and penalise those that are not. In practice, what Google’s freshly updated robots are looking...
by Esther Kim | Feb 25, 2015 | blog
Many legal firms have the look of their website pretty sorted. It’s not unheard of to invest large amounts of money into making and maintaining a slick website design that captures an audience. Colour schemes run to blue because it’s trustworthy, but not...
by Esther Kim | Feb 16, 2015 | blog
In today’s era, there is no doubt that technology is at the crux of bolstering business marketing. We all do it; Facebook, Twitter, Blogs and the long debated trend of internet advertising, it’s here and it is an inescapable part of capturing the market. Part...
by Corinne McKenna | Nov 13, 2014 | blog
Hello again. Sorry about the long gap between posts. I have committed the classic sin of not updating my blog for a couple of months. My excuse is, you guessed it….I have been too busy. But the truth is I really have. Been too busy that is. It seems that...
by Corinne McKenna | Sep 2, 2014 | blog
Below is an interview with The Legal Copywriting Company’s Founder and Director, Corinne McKenna. What Inspired You to Become a Legal Copywriter? I have always loved writing and I am a voracious reader. When I came to the UK in 2011 I was a stay at home Mum for...
by Corinne McKenna | Aug 5, 2014 | blog
Finally, a Copywriter Just For Legal Professionals Due to the rapid growth in business McKenna Legal Copywriting has formed as a limited company and is now trading as The Legal Copywriting Company. Founded in January 2014, The Legal Copywriting Company is one of the...
by Corinne McKenna | Jun 30, 2014 | blog
Despite telling my clients that they need to blog at least once a week to improve and retain their rankings on Google, I have not posted anything on my own blog for nearly a month. Why have I not followed my own advice? Look below. Ok, I’m kidding, it is not...
by Corinne McKenna | May 22, 2014 | blog
Anyone who has a vague idea about SEO knows that at the moment content is king. Since the Panda and Penguin algorithm updates, website builders and business owners have had to invest heavily in creating high-quality, informative content for their customers in order...
by Corinne McKenna | May 11, 2014 | blog
There are many fantastically talented copywriters around the world. Some have many years’ experience and can easily clear a six-figure income year on year. So what is so special about hiring a legal copywriter to write legal content? Surely any good...
by Corinne McKenna | Apr 24, 2014 | blog
Around 80% of my work is writing regular blogs for law firms. I am usually engaged by a firm to write one or two blogs per week, and it takes around four hours to research and create a 600-800 word post. As you can imagine, most law firms to not have someone...
