Most people now know that stuffing keywords into web pages to achieve higher rankings in Google is about as effective as spitting into the ocean.  The practice of Keyword stuffing is likely to see your law firm's website drop in rankings, due to the penalties Google...

Do you want a cost-effective, simple way to connect with your existing and prospective clients on a totally different level?  Using a method that will make you stand out from the crowd of other law firms diligently blogging away? Then consider turning some of your...

Recently a client showed me a comparison of two different law firm websites - one was written with emotional language such as 'we understand', 'empathy' and 'sensitivity' woven into the content, and the other was composed in a more straightforward, direct style that...

As most people will know by now, from April 21st, Google will release into the wild its new search results algorithm which will reward sites that are deemed mobile friendly, and penalise those that are not. In practice, what Google’s freshly updated robots are looking...

    Many legal firms have the look of their website pretty sorted. It’s not unheard of to invest large amounts of money into making and maintaining a slick website design that captures an audience. Colour schemes run to blue because it’s trustworthy, but not...

  In today’s era, there is no doubt that technology is at the crux of bolstering business marketing. We all do it; Facebook, Twitter, Blogs and the long debated trend of internet advertising, it’s here and it is an inescapable part of capturing the market.  Part...