Content Marketing, in both its digital and traditional guises, has been around for several years and the time is right for the legal profession to start taking advantage of its un-tapped power to attract and retain new and existing clients.  Traditional avenues of...

When it comes to writing, marketing and advertising, lawyers are often unfairly discriminated against because they are not thought of as "creative people".  In fact, lawyers have an unfortunate image of being serious, dry, and let's face it, a little boring. However,...

This weeks blog is a little different from my usual posts.  Rather than concentrating on legal content marketing and copywriting I wanted to discuss writing.  More specifically, can you make a living from writing?  The reason I decided to venture away from my usual...

It has been well reported that Pinterest is the fastest growing website of all time.  It has proven itself to be much more than a passing fad and law professionals need to start taking advantage of its influence and scope. The wonderful thing about Pinterest is that...

Last week I read a wonderful article entitled 'Hard proof that content marketing works - a professional speaker case study'.  I found it an excellent article outlining how creating great content and putting it on your website regularly can directly impact on not only...

There are so many social media sites to be on these days that you could spend a large part of your working life managing and updating them, to the point where you don't actually get much productive work done!  Therefore it is essential to manage your social media...