The Legal Brochure…Still A Winner
The humble brochure. It is so easy to think "why bother" in the age of websites, social media and content marketing. Why spend money on a printed brochure when you have all the information your clients need on your website? Well a brochure is still a reliable,...
The Content Clients Want To See On Your Law Firm’s Website
How are you using your law firm's website? Do you simply see it as a place clients visit in order to obtain telephone numbers and email addresses? Or do you treat it as your 24/7 shop window by filling it choc-full of relevant, useful content designed to help your...
How law firms can use social media to retain and acquire clients.
Facebook, Twitter, Google Plus, Pinterest, Reddit, LinkedIn....there is so many social media platforms available these days it can be hard to know which one can best serve your legal firm's content marketing strategy. But like it or not social media is now essential...
How to use blogs and newsletters in your law firm’s content marketing strategy
In 2014 content marketing will be key to promoting your firm to your clients. A full 90% of consumers find custom content useful and 78% believe that organisations providing custom content are interested in building good relationships with them (see more interesting...
Why your law firm’s website needs a blog
So you have set up your law firm's website. It has well written content for your clients, it is optimised for the search engines and it reflects the right image for of firm. Now you can just carry on with business and just update the website when you have a change of...
Five Reasons Why Your Law Firm Needs Great Web Content
"We don't need a website, all our work comes from word of mouth". "We already have more clients than we can comfortably manage". "A website would be nice to have, but I do not have time to organise it". "Who would write the content?" These are common, compelling...