by Corinne McKenna | Jan 6, 2014 | blog
Happy New Year everyone. I hope 2014 is a productive and prosperous year for you. Using positive language to motivate your customers to buy is one of the most important things you can do to increase your sales and retention. However, often language designed to...
by Corinne McKenna | Nov 19, 2013 | blog
WIFM. What’s in it for me? There is no more important concept in sales….you have to be able to tell a potential buyer what they will gain by purchasing your product. Yet this simple rule is forgotten time and time again. We get so caught up in talking...
by Corinne McKenna | Nov 10, 2013 | blog
Of the many rules for good writing the “rule of three” is a simple but effective one. The rule of three and writing go together like Bonnie & Clyde, Cathy & Heathcliff, Scarlett & Rhett etc. etc. The rule is basic….the number three is the...
