by admin | Apr 13, 2021 | blog
A recent article in ‘The Drum’ by Hit Search raised an interesting question; “How digitally effective is the UK’s legal sector in 2021?” This is an important question, not least because the pandemic has highlighted how some law firms reliant on more traditional...
by Corinne McKenna | Nov 16, 2020 | blog
Terence Mauri, an artificial intelligence (AI) expert and self-described “global disruption thinker” claimed last month that robot judges would be commonplace in UK courts within the next 50 years. Legal Cheek reported: “In a legal setting, AI will usher in a...
by Corinne McKenna | Nov 3, 2019 | blog
If you work in a creative profession you have to get used to dealing with feedback. And one thing is for certain; you will only remember the negative comments. The rare moments you receive praise for your work will flit from your memory within...
by Corinne McKenna | Mar 25, 2019 | blog
What do you think of when someone says the word ‘brand’ to you? Coke, McDonald’s, Prada, Estee Lauder, Kim Kardashian, Madonna? Although these companies/people have created iconic brands that even pre-schoolers can recognise, when it comes to PR and...
by admin | Jan 8, 2019 | blog
In part two of our blog series about starting a new blog for your law firm, we dealt with the often-overlooked concept of ‘tone of voice’. We established that carefully crafting your firm’s tone of voice ensures consistency across the content read by your...
by admin | Nov 9, 2018 | blog, Law Firm SEO
A Step By Step Guide To Starting A Legal Blog Part 2 – Creating Your Tone Of Voice Welcome back to our series on how to create a thought-provoking legal blog (a series of blogs that is, not just one or two and then it is forgotten about) that people will actually...
