by Paul McKenna | Feb 23, 2016 | blog
BIG DATA! Most people have heard of the trend towards “Big Data” but there seems to be little understanding of what it is. At it’s core is making sense of large and often disperate databases, to see completely new patterns that never existing before....
by Corinne McKenna | Jan 23, 2016 | blog
How To Write Legal Web Pages That Land Clients When writing a page for your law firm’s website, you should do so with one goal in mind – to entice a potential client to pick up the phone and make an appointment with one of your fee-earners. Sounds...
by Corinne McKenna | Sep 24, 2015 | blog
Most people now know that stuffing keywords into web pages to achieve higher rankings in Google is about as effective as spitting into the ocean. The practice of Keyword stuffing is likely to see your law firm’s website drop in rankings, due to the penalties...
by Corinne McKenna | Jul 5, 2015 | blog
Do you want a cost-effective, simple way to connect with your existing and prospective clients on a totally different level? Using a method that will make you stand out from the crowd of other law firms diligently blogging away? Then consider turning some of your...
by Corinne McKenna | Jun 21, 2015 | blog
Recently a client showed me a comparison of two different law firm websites – one was written with emotional language such as ‘we understand’, ’empathy’ and ‘sensitivity’ woven into the content, and the other was composed in a...
by Paul McKenna | Apr 17, 2015 | blog
As most people will know by now, from April 21st, Google will release into the wild its new search results algorithm which will reward sites that are deemed mobile friendly, and penalise those that are not. In practice, what Google’s freshly updated robots are looking...
