by Corinne McKenna | Apr 24, 2014 | blog
Around 80% of my work is writing regular blogs for law firms. I am usually engaged by a firm to write one or two blogs per week, and it takes around four hours to research and create a 600-800 word post. As you can imagine, most law firms to not have someone...
by Corinne McKenna | Apr 4, 2014 | blog
Google+ is a fantastic, free way to increase your SEO (search engine optimisation) and click-through rates, expand your presence on Google and make your law firm’s website stand out from the crowd. Unfortunately, the legal profession has yet to fully embrace...
by Corinne McKenna | Mar 29, 2014 | blog
Having excellent written communication skills is something most legal professionals are very proud of. Much of the work a lawyer does involves writing, whether it be briefs, opinions or letters to clients. So why should a law professional, who is likely to be a...
by Corinne McKenna | Mar 24, 2014 | blog
Content Marketing, in both its digital and traditional guises, has been around for several years and the time is right for the legal profession to start taking advantage of its un-tapped power to attract and retain new and existing clients. Traditional avenues of...
by Corinne McKenna | Mar 21, 2014 | blog
When it comes to writing, marketing and advertising, lawyers are often unfairly discriminated against because they are not thought of as “creative people”. In fact, lawyers have an unfortunate image of being serious, dry, and let’s face it, a little...
