by Corinne McKenna | Mar 14, 2014 | blog
This weeks blog is a little different from my usual posts. Rather than concentrating on legal content marketing and copywriting I wanted to discuss writing. More specifically, can you make a living from writing? The reason I decided to venture away from my usual...
by Corinne McKenna | Mar 6, 2014 | blog
It has been well reported that Pinterest is the fastest growing website of all time. It has proven itself to be much more than a passing fad and law professionals need to start taking advantage of its influence and scope. The wonderful thing about Pinterest is that...
by Corinne McKenna | Mar 1, 2014 | blog
Last week I read a wonderful article entitled ‘Hard proof that content marketing works – a professional speaker case study’. I found it an excellent article outlining how creating great content and putting it on your website regularly can directly...
by Corinne McKenna | Feb 22, 2014 | blog
There are so many social media sites to be on these days that you could spend a large part of your working life managing and updating them, to the point where you don’t actually get much productive work done! Therefore it is essential to manage your social...
by Corinne McKenna | Feb 15, 2014 | blog
The humble brochure. It is so easy to think “why bother” in the age of websites, social media and content marketing. Why spend money on a printed brochure when you have all the information your clients need on your website? Well a brochure is still a...
by Corinne McKenna | Feb 9, 2014 | blog
How are you using your law firm’s website? Do you simply see it as a place clients visit in order to obtain telephone numbers and email addresses? Or do you treat it as your 24/7 shop window by filling it choc-full of relevant, useful content designed to help...
