by Corinne McKenna | Feb 2, 2014 | blog
Facebook, Twitter, Google Plus, Pinterest, Reddit, LinkedIn….there is so many social media platforms available these days it can be hard to know which one can best serve your legal firm’s content marketing strategy. But like it or not social media is now...
by Corinne McKenna | Jan 26, 2014 | blog
In 2014 content marketing will be key to promoting your firm to your clients. A full 90% of consumers find custom content useful and 78% believe that organisations providing custom content are interested in building good relationships with them (see more interesting...
by Corinne McKenna | Jan 21, 2014 | blog
So you have set up your law firm’s website. It has well written content for your clients, it is optimised for the search engines and it reflects the right image for of firm. Now you can just carry on with business and just update the website when you have a...
by Corinne McKenna | Jan 13, 2014 | blog
“We don’t need a website, all our work comes from word of mouth”. “We already have more clients than we can comfortably manage”. “A website would be nice to have, but I do not have time to organise it”. “Who would...
by Corinne McKenna | Jan 6, 2014 | blog
Happy New Year everyone. I hope 2014 is a productive and prosperous year for you. Using positive language to motivate your customers to buy is one of the most important things you can do to increase your sales and retention. However, often language designed to...
by Corinne McKenna | Nov 19, 2013 | blog
WIFM. What’s in it for me? There is no more important concept in sales….you have to be able to tell a potential buyer what they will gain by purchasing your product. Yet this simple rule is forgotten time and time again. We get so caught up in talking...
