FAQs
What is copywriting?
Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, or pick up the phone to find out more information. In today’s digital world, most copywriting takes the form of content creation for a business’s website or social media platforms. However, copywriting also involves drafting newsletters, brochures, white papers, and reports.
What is legal copywriting?
Legal copywriting involves creating copy specifically for law firms, chambers, solicitors, barristers, and KCs, as well as businesses that sell into the legal profession.
Do legal copywriters have a law degree?
Legal writing is a craft in its own right; therefore, most legal copywriters will have some sort of legal qualification. It is difficult for someone who does not have a law degree to interpret case law and legislation to a level that allows a solicitor or barrister to confidently put their name to a particular piece of copy such as an article or blog.
How much does a legal copywriter cost?
Like all professions, it depends on factors such as experience, how they choose to charge (i.e. per project, day rate, or by the hour), and their overheads. Expect to pay between £170 and £350 for a blog post. A full website (around 50-60 pages) with meetings, planning, and amendments is likely to cost around £5,000 to £7,000.
What resources do legal copywriters use?
Like all professionals, a legal copywriter should have the qualifications, skills, and resources required to do their job. Ideally, this includes access to case law, legislation, legal journals, and commentary via Thompson Reuters PSL or Lexis+.
Why can’t I just use ChatGPT to create legal content?
You can use AI to undertake your copywriting tasks. However, your articles and landing pages will not have your firm’s unique tone of voice. AI copy tends to be bland, repetitive, and most people don’t like to read it. ChatGPT can also make critical mistakes when writing legal copy and cannot form an opinion. This is because it is only able to predict the next word; therefore, it is not ‘intelligent’ as such.
If you are going to use ChatGPT, you will still need to spend considerable time editing and checking it. This time could be spent on billing activities. For only a little more investment, you can instruct a professional legal copywriter with all the qualifications and resources needed to create bespoke, engaging, valuable, SEO-friendly content.
At The Legal Copywriting Company, we are 100% AI Free. All our content is written from scratch by humans, for humans. If AI content is the equivalent of sliced supermarket bread, we represent an artisan baker’s loaf, made fresh on the morning you buy it.
Do I need an SEO expert to load my content?
Ideally, yes. An SEO professional can optimise a copywriter’s work so search engines can effectively rank it. With AI summaries now appearing at the top of many Google and Bing search results, you’ll need to produce helpful, well-researched, SEO optimised content to be included as one of the reference links. Having a legal copywriter and an experienced SEO expert working together provides the best chance of getting your law firm’s content in front of prospective clients.