Despite telling my clients that they need to blog at least once a week to improve and retain their rankings on Google, I have not posted anything on my own blog for nearly a month.  Why have I not followed my own advice?  Look below. Ok, I’m kidding, it is not their fault, I just wanted to show you a picture of my adorable boys. The real reason I have not posted a blog for a month is for exactly the same reason most of my clients start a blog full of good intentions to update it every week, and then after a few months they suddenly stop posting. The reason? Lack of time of course! Business has been so busy lately I have not had time to do my own blog as I have been writing my clients’ blogs and they hired me because they do not have time to write their own posts. Maybe I should hire a copywriter for myself. I find one of the hardest things when writing my blog is coming up with new ideas.  After all, most topics have been covered hundreds of times in many different ways (including this one).  But creativity is not necessarily about original ideas (although if you do happen to strike on an idea that no one has thought of before you can make an awful lot of money) but doing something someone  else has done but in your own way.  After all, think of how many times themes such as the Annunciation or the  Crucifixion have been used by the great artists.  Or the star-crossed lovers plot in literature?  Although they have the same subject matter, each artist or writer approaches it with their own perspective and therefore gives us an original piece of work. So how does one come up with ideas for legal blogs that are engaging and original?  After all, the law is the law, and with more firms including regular blogs on their websites, the ability to be creative and think of new ideas is becoming more and more challenging. Here are my tips for sourcing new ideas for your legal blog.

• Read everything!  I love Stephen King’s advice on how to be a great writer “read a lot and write a lot”.  Often ideas for new blogs can come from a breaking news story, magazine articles or even other blogs.  The more widely read you are the more likely you will spot a way to write about something in a way that has not been done before.
• Get out of your own way.  Most of my best ideas come either in the shower or while walking the dog, ie not when I am actually working.
• Talk to people.  Many of my blog ideas for law firms have come from friends or family saying “I wish I knew about….” fill in the gap.  Ask people around you for ideas if you are stuck for a weekly blog topic.

As for me, I can now remove the guilt fairy from my shoulder and I will try not to leave it so long before my next post. Do you have any tips regarding coming up with fresh content.  If so please feel free to comment below, I would love to hear them. If you require someone to assist with your blog writing services then give me a call on 01 767 600544 or email corinne@mckennacopywriting.co.uk.