Do you want a cost-effective, simple way to connect with your existing and prospective clients on a totally different level?  Using a method that will make you stand out from the crowd of other law firms diligently blogging away? Then consider turning some of your existing blog and article materials into podcasts. Since the first podcast was launched in 2004, more and more people are embracing them as a way to assimilate information on the move. Consider this:

• 63% of all podcast downloads are on mobile devices which have driven the steady growth in podcast downloads over the past few years
• 50% of new cars now have internet connectivity, and by 2025 all new cars will come with this feature making it easier to listen to podcasts on the go
• Around 30% of the population identify themselves as auditory learners, meaning they gain knowledge through listening to rather than reading information

How Can Podcasts Work For A Law Firm?

One of the biggest trends in content marketing at the moment is taking the same material and using it multiple ways.  A series of articles of blogs can be turned into an e-Book or webinar for example.  Likewise, it does not require much effort to turn an existing blog into a podcast. The advantage of a podcast is it can be used to make complicated legal matters more understandable to a layperson.  This about it.  Writing a 1500 word blog on overages or subrogation can result in the reader having to decipher many complex legal principles.  However, by turning the blog into a podcast, and perhaps using a conversational, question/answer format, convoluted legalese can be turned into everyday, easy to understand principles. Podcasts are also a unique way to convey passion and dynamism into otherwise dry and heavy subjects of law.

Examples of Podcasts Law Firms Could Produce

There are thousands of legal topics where a podcast could be used to connect to prospective and existing clients. Ideas include:

• The legal process of buying and selling a home
• The advantages and disadvantages of start-up business structures
• The divorce process explained
• What are ‘protected characteristics’ under The Equality Act 2010?
• How to obtain a Tier … (immigration) Visa
• What are the chances of succeeding in a personal injury claim?

Requiring very little money and technical know-how, podcasts are a creative, imaginative way to add value to your website visitors’ experience. Why not give one a try? To find out more about podcasts for law firms please call us on 01767 600544 for a free consultation of your content marketing needs. Have you used a podcast as a way to reach your clients?  What were their reactions?  Please feel free to discuss your experience below in the comments section.